Red ribbon week started after the kidnapping of  a Drug Enforcement Aministration  Agent Enrique “Kiki” Camarena in 1985. Agent Camarena had been working undercover in Guadalajara,Mexico for four years . His efforts led to the discovery of a multimillion dollar narcotic manufacturing operation in Chihuahua, Mexico. The successful edradication of this and other drug production operations angered  owners of several drug cartels , they sought revenge. As a result they kidnapped Agent Enrique “Kiki”  Camarena and his pilot,Captain Alfredo Zavala Avelar.After a investigation was launched to find out what happened to the two men. They were both presented dead.